Varmilo Arcade Signs ET as Official Brand Ambassador

Jan 03, 2026
et varmilo sponsorship

ET (Lin Chia-hung) has officially joined Varmilo Arcade, confirming a new partnership that establishes the EVO champion as the brand's exclusive controller partner and ambassador.

Key Takeaways:

  • Exclusive Partnership: ET will compete exclusively using Varmilo controllers for the 2026 season.
  • Proven Performance: The partnership follows ET's championship victory in Fatal Fury: City of the Wolves at the 2025 BeePro Cup using the Varmilo Kassai.
  • Ambassador Role: Beyond competing, ET will collaborate with Varmilo on events and content creation.

The King Joins Varmilo

The peripheral manufacturer Varmilo Arcade announced on January 2 that Taiwanese fighting game veteran ET has signed on as an official brand ambassador. This move solidifies a relationship that began unofficially late last year.

ET, widely recognized as one of the greatest The King of Fighters players in history, road-tested the hardware during Taiwan’s BeePro Cup in late 2025. He secured the championship title for Fatal Fury: City of the Wolves at that event while using the Varmilo Kassai leverless controller, demonstrating the hardware's viability at the highest level of play.

"Our journey actually started last year, when ET used the Varmilo Kassai at Taiwan’s BeePro Cup and took home the championship. His skill, passion, and commitment to the community have always inspired us." — Varmilo Arcade Announcement

Details & Additional Information

This sponsorship marks a significant push by Varmilo into the competitive esports hardware space. By securing a player of ET's caliber (who is known for his "extreme requirements for operation feel and competition performance") Varmilo validates its "Kassai" line of controllers against established competitors in the market.

The agreement includes:

  • Exclusive Usage: ET will use Varmilo controllers for all bracket runs in 2026.
  • Content Creation: Planned collaborations for community tutorials and media.
  • Community Events: Varmilo has confirmed plans to host events featuring ET throughout the year.

What’s Next

Fans can expect to see ET representing the brand at major upcoming majors, including the SNK World Championship qualifiers and EVO 2026. Varmilo has teased that "more fun events and content" involving the champion will be revealed throughout the year.

Source: Varmilo Arcade